Video Production Rubric

Excellent

5

Good

4

Fair

3

Poor

2

Creativity

Very original composition and delivery. Strong evidence of critical thinking skills.

Mostly original in composition and delivery. Adequate evidence of critical thinking skills.

Somewhat original in composition and delivery. Some evidence of critical thinking skills.

Little to no originality in composition and delivery. Limited to no evidence of critical thinking skills.

Storyboard

Complete and detailed evidence of planning throughout the entire storyboard including sketches, sequencing, pacing, and consistent storytelling.

Evidence of planning throughout most of the storyboard including sketches, sequencing, pacing, and consistent storytelling.

Some evidence of planning throughout the entire storyboard including sketches, sequencing, pacing, and consistent storytelling.

Very little to no evidence of planning throughout the entire storyboard including sketches, sequencing, pacing, and consistent storytelling.

Content

Content is clearly presented and is relevant to the story and theme. The message is very clear.

Most of the content is clearly presented and is relevant to the story and theme. The message is mostly clear.

Some of the content is clearly presented and is relevant to the story and theme. The message is somewhat clear.

Little to no content is clearly presented and is relevant to the story and theme. The message is not clear.

Videography

Strong videography skills – including camera angles, framing, and lighting add to the overall impact of presentation.

No errors.

Many elements of videography skills – including camera angles, framing, and lighting add to the overall impact of presentation. Few errors.

Some elements of videography skills – including camera angles, framing, and lighting add to the overall impact of presentation.

Many errors.

Little to no elements of videography skills – including camera angles, framing, and lighting add to the overall impact of presentation. Heavily flawed.

Video Editing

All transitions, audio and video effects, and edits are appropriate to the subject matter, add to the flow of the video, and are not distracting.

Most transitions, audio and video effects, and edits are appropriate to the subject matter, add to the flow of the video, and are not distracting.

Some transitions, audio and video effects, and edits are appropriate to the subject matter, add to the flow of the video, and are not distracting.

Little to no transitions, audio and video effects, and edits are appropriate to the subject matter, add to the flow of the video, and are not distracting.

Promptness

Project turned in at the beginning of class.

Project turned in by the end of the day.

Project turned in one day late.

Project turned in two or more days late.